Join me on my journey.

Where has 2018 gone?

This year has been a whirlwind. One of the things I learned in retail is the natural peaks and valleys of sales allows for lots of downtime after Holiday. For a few years now, I have been allowing those natural patterns to drive my workflow. But what do you do when there is no natural break? The lesson I am learning is that you have to make one. Here we are, halfway through May and I am realizing I don’t know how to say no to things.

Let Your Jewelry Come to Life…

Talking about my Holiday collection with my friends and family this year has been so exciting, I am excited to share it with all of you. The last collection of each year is always fun and over the top, what better time to create big and sparkly showpieces than Holiday? This year is no exception. But, instead of introducing you to the line through photos of the jewelry (which are coming, don’t worry, Jamie Y Photography did an amazing job on Sunday’s shoot),

The Story Behind the Dark and Smokey Collection

Every collection I design is an extension of what thoughts are swirling through my head at the moment. Sometimes I am conscious of what is driving the design process at the moment, and sometimes it is the process of design that helps me work through what is in my subconscious trying to get out. The Dark and Smokey collection is a perfect example of the latter.

Back in January, during the gem show trips I took,

Why everyone should love copper jewelry

Recently, I was talking with one of my favorite photographers about why I work in copper jewelry, and it occurred to me that not everyone knows how cool this metal really is! So, for this week on the blog, I wanted to dedicate some love to my favorite material and hope you get a chance to appreciate what copper offers you a bit more (and if you are already a fan, I would love to know what draws you to copper in the comments below).

BTS of our Roadtrip Photoshoot

This January I was excited to plan a collaborative photoshoot with McKenzi Taylor of Taylored Photo Memories. She and I had met right before Christmas at a show and were inspired to do a lifestyle shoot during a typically quiet time for both of us. I am always a mixture of nervous and excited when working on a new shoot, but I have to say McKenzi made me super comfortable from the start,

Behind the Scenes of the Holiday 2016 Photoshoot

I wanted to share a little of the magic behind the amazing photos from Kate Alison Photography that are now up on my website. What started out as a fun collaboration idea I couldn’t get out of my head, turned into such beautiful photos! If you haven’t checked out Kate’s work, you should do so! Her instagram is full of gorgeous NYC images and genuine couples in love. 

Kate and I met through a Facebook group called The Rising Tide Society,

Decoding my recent obsession with triangles

If you have been following my most recent designs, you may have noticed how prevalent triangles in all forms have become in my work. While I initially just wrote it off as just a design element that I was being drawn to, a recent comment from a client got me thinking about why I am so compelled to use the triangle. 

As I started looking into various meanings behind this symbol, I am not surprised at all that it has been tugging away at a part of my brain for awhile.

BTS Fall 2016 Photoshoot…

When it is 109 degrees in Vegas and you are ready to shoot your fall collection, it helps to have some amazing friends to call on to make magic happen despite the heat. This past week, we shot early pieces from my Fall 2016 collection and I wanted to share a bit of the behind the scenes with you. Keep an eye out for the finished shots to be hitting the website soon, but for now,

A New Way to Shop

June is such an exciting month for me as a small business owner. I am coming up on my one year anniversary of jumping into this crazy path as my full time commitment. Maybe that is what has pushed me a bit to make a few changes I have had in my mind for awhile now. One of those changes is about to come to fruition.

If you have been following this blog for awhile,

Hello June…

For anyone who knows my personal journey, this year so far has been a roller coaster ride. So many wonderful things happening, but also a few major upheavals and changes. The weight of some of this has been heavy on my mind and my heart for some time now, and it’s been hard for me to shake it off.

Somehow Vegas doesn’t seem the same without these two.  My aunt and uncle helped me realize how much Vegas had to offer besides the strip and other tourist traps this town is full of.  

2016 Here we come

Last week I spent a day looking at what 2015 brought me in the way of successes and adventures, this week I’m using those reflections to set goals for the upcoming year. I don’t love the idea of a resolution, but I do think setting measurable, achievable goals for a business is a smart idea. One of the things I recently realized I miss about working for a larger company is the structure of goals and feedback,

A year in review…

I know I am a bit behind the curve on new years reflections, but I am finally having a moment to sit and think about what life-changing events have filled this year. On a personal level there are too many milestones to mention, so for today I will just focus on the work milestones knowing they would never have been possible without the personal growth that came before.

It is hard to believe that less than 6 months have passed since I made the decision to dive in full steam ahead and make this my full-time endeavor.

Holiday Season Is Here

This will be my first Holiday season not working in retail for as long as I can remember (at least 15 years). The other day when I realized it was already November, I was shocked that I didn’t have that growing sense of dread. Those of you who have worked in stores know it… Long hours, heavy shipment, waking up in a cold sweat at night thinking of how you can possibly hire 47 people in the next three weeks before Black Friday.

Vegas Nights

This past Saturday I had a great opportunity to be part of the Chopper Con event at Backstage Bar and Billiards, hosted by Douche LaRouche and celebrating their 10 years. While this may not seem like the place an aspiring jewelry designer would be found, I was happy to be there. I have had incredible support in the local bike and tattoo scene here in Vegas. I love seeing my work styled in such a raw and rad way.

Big Skies / Big Dreams

One of my reasons for wanting to make the move to this career is my desire to see the world. I love to travel. The anticipation of new adventures, the chance to meet people outside my circle, the cultural differences that help me expand myself and the knowledge and inspiration I gather on each trip are all strong motivators for me.

So I was thrilled to head up to the gorgeous Whitefish, Montana this week and tackle quite a few items on that list.

And So It Begins….

This is a new venture for me, my own business, my own website, my own blog. I am overwhelmed by the crazy decision I made to leave a steady career I have loved for over 15 years and venture off into design. I don’t know what will come, but I am excited to find out. I invite you on my journey with me as I navigate the changeable waters of fashion, jewelry design, marketing, production and all the joys that come from being in a small business. 

Meet Emma

Emma Kelly Desert Daisy Jewelry

Owner and Designer of Desert Daisy Jewelry. Crystal enthusiast. Wanderer. Gypsy soul.

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